Kaise Banega Swachh India – Swachhta Ki Paathshala | BSI

Statistics reveal that about 1.2 lakh children (under 5 years of age) die annually due to diarrhoeal diseases. A simple act of washing hands and better hygiene practices can help reduce this number significantly.

A major decline in the hygiene practices has made it necessary to build a holistic approach that could highlight the importance of hygiene and drive behavioural change towards hygiene practices from early childhood.

Dettol Modular School Education Program, an initiative under Dettol Banega Swachh India (Dbsi) focuses primarily on building a foundation to a healthy childhood. Innovative curriculum and hands-on activity modules have been developed by X SEED Education and Butterfly Fields as training kit for teachers and students. Under the education program, three levels of modules are in place for different grades - elementary, intermediate and high school. The module includes innovative ways of engaging children through text and audio-visual content, training, games etc. and is available in 7 languages and can be translated to various regional languages.

Dettol Modular School Education Program is touching the lives of 2.5 million school children and 50,000 school teachers (aided, non-aided, private & government schools) in partnership with the Governments of Maharashtra, Uttar Pradesh, Bihar, Telengana, Rajasthan and Andhra Pradesh. Out of 10,000 schools, the program has effectively reached out to 2,500+ schools. Trios has undertaken this project in rural Jaipur covering 500 primary schools, ADRA India has covered 500 schools in Etawah, Kannauj and Varanasi districts of Uttar Pradesh & Bhagalpur district of Bihar. Swadesh Foundation Intervention has covered the Rajgarh district of Madhya Pradesh and Maharashtra. Samhita Social Ventures has taken up cities of the state of Andhra Pradesh and Telangana covering around 800 schools.

The total number of schools which have been a part of the Dettol Modular School Education Program counts to 10,000, resulting in educating 25,00,000 students in 6 states about the necessary hygiene practices. In 2016, it reached 5,000 schools, covering 1.2 Million kids and signed MoU with 3 state Governments. The results reflect positively on knowledge, attitude and practices with a marked 12% reduction in absenteeism, 17% increase in hand washing and 33% increase in toilet cleaning. Overwhelming support has been provided by the government officials from district and state-level agencies. The program has achieved coverage in leading newspapers and media channels like NDTV, Dainik Jagran and local print media.